The Challenges
Storiiu is a brand with a vision of bringing in stories worth sharing from all over the world. They need an identity to bring out this message out in an authoritative way but yet approachable and friendly. The sense of adventurous figure should be depicted through their activities of not just being an importer & distributor of foreign brands but also empowering the local food and beverage industry.
The Needs
A well-documented identity system and also its applications are crucial to ensure the consistency in the execution of the brand.
The initial mean of giving the brand a front which is the website to propagate their brand stories and also latest updates of activities. It has the product page with detailed products description under the flagship of the Storiiu.
The Solutions
The feelings that we want here is the sense of adventure and freedom. Nothing comes to the feelings except for the sky, and what is an adventure without a risk of encountering the borderless unknown of the seas. The perfect vessel for these is a yacht. A yacht is wind-driven and only a well- experienced explorer can take on such a task. Storiiu is in a way an unreplaceable piece in the industry.
