The brief of this project spells a problem for the designer's team as the focus weighted on the 7 products themes. As if those themes are easily mistaken for describing the visual attributes. Bryan, our creative director, thought it would be a problem in the future as the client will have trouble articulate their brand. The creative team concluded to have two very fundamental attributes for the visual. Professional or Fun. Our fear is the client to choose the balance of both, to stay in the safety zone which is not ideal for a logo.
After we presented the stylescape, the client opted for Fun, as the fundamental attribute for their logo. We designed a logo with the rounded rectangle as the basic shapes. Our intention is for the logo to be able to break every rule of consistency and still come out as graceful as it would mean to be. No laws would be applicable here other than the suitable basic logo shapes and colours.
The visual strategy is not only for its flexibility but also for its longevity. The problematic product themes not only has become the advantage to push the brand further but also go hand in hand with the logo. Expanding the realm of visuals for the brand with endless possibilities.
The only rule there is for this logo is there aren't any.