Podcast Project Revisit

A Good Start of Initial Thoughts & Plans

We started off with the thought of merely creating content with low effort and easy to develop, indeed kickstarted the media, but as the channel grew, I realize that those initial thoughts have evolved. Hunger for a podcast with content that embodies substance, maturity, and engagement started to get stronger. The feeling of emptiness of the podcast we’d made had me revisiting our podcast to get more perspective. And having said that, it also got me to review the entire media department situation, but I will leave that to another article.

I watched plenty of local and foreign podcasts and then reflected on our 11 episodes of work. Here is what I found. 

When facts & opinions collide

The discussion topics we set are right on point. But some issues demand facts and some personal thoughts. Facts are straightforward to get before the recording session. However, when we voice out an impromptu opinion, we might need to back up with other points, and yet we don’t have it; the whole argument seems weak and not helpful. Some of the opinions can be, of course, backed up with personal experience but not always. We don’t always have the experience to back up our opinions because some might be hearsay or things we read, sometimes somewhere. 

Chemistry of the podcasters

We have worked out the chemistry between us (the podcasters), but it was not thorough. We solved our position ranking gap problem (boss and staff hierarchy). But I noticed that we have the experience gap, which in my opinion, is a double edge sword. On the one hand, we could exchange views from our worldview based on our age and experience, but on the other, the younger podcaster, due to lack of worldly knowledge, might not have much to say. This led to an unbalanced discussion between the two. A supposedly heated engagement turned into interviewer & interviewee, which is one-directional. Bear in mind that both are the original podcasters and not guests. And even if it’s the case of guests, we should still aim to have a great conversation instead of bland questioning and answering, don’t we?

We love to make the video…maybe, and that’s it.

The idea of podcast seems sexy when I found out about such a trend. Not be as trendy as a prank video. Nonetheless, it’s easy to make, and there is a support group for podcasters which might come in handy when we need them. But then, I fall in love with the idea but not willing to focus on the vision’s hard work. It was undeniable since we focus only on equipment, stage design, and sound quality, which vaguely contribute to the greatness of the video. Great podcast videos, in my opinion, are the discussions on topic, which is helpful to our audience. We can indulge in a standpoint-of-view type of discussion every now and then, but we need to provide value if we want a subscription-worthy channel.

Lots of videos. But are they relevant…Like really relevant?

Lack of passion to impress the audience.

The podcaster team used to pitch to each other their ideas for discussion topics. Being one of the podcasters, I pitched in whenever I think of something or got inspired by articles I came across. Feeling happy with a sense of achievement, I text in my pitch to the WhatsApp group with one grave mistake. I didn’t give a darn thing about whether my target audience likes it or not. I have no concern if my topic is of any use to them. My content is for me, not for me. And the inspiration mentioned is just copying what others do by browsing Youtube looking at what’s cool.

The excuses.

Since the podcast is themed on automotive, we have a problem with that theme which bound us from many trending topics. None of us is passionate about that. But in all honesty, it just an excuses to not put in hard work finding out what’s good content for our audience. But then again, it’s easy to say than done. Such contradiction! 

So what can I do?

Instead of focusing on what we hate… or dislike… or not passionate at, upon writing this, I asked myself, this is sad, but what else can I do? 

I am not a mechanic and not looking forward to become one 😂

I need a focus point to channel my interest. That focus point needs to relate to the theme of our podcast. I might not be passionate about the technical stuff or fast car, but I like its design. I can binge on Netflix on pimped car, classic American, or Japanese. I like the novelty and desire to own one. Maybe through that, I can be able to put up a good podcast. 

Me love this ❤️

After i settle “Me”, it’s time to rethink what I want to bring to the table. Time to get back to whiteboard with lots of colour markers. Fortunately, there are few car enthusiastics in the team, might set up a focus group (I think it’s a bad idea, but I am going to try anyway) to have some serious and honest feedback from them. Hopefully something fruitful will storm out of it.

Bryan Chen

Bryan Chen is a brand strategist, brand manager and consultant. He helps his client discover the reason for their brand existence through brand strategy and prioritise their branding efforts to achieve their business goal. His clients are like Giant B Melaka, Funwater France, TTW Los Angeles and many more. He believes that no successful brand can be imitated or copied and have the same outcome simply because of our differences be it our agenda, culture, worldview or goals. Just like businesses, branding is an infinite game with lots of intentional failing, learning and growing. Before he makes stuff, he would like to find out why. Cause... The two most important days in your life are the day you are born and the day you find out why. —Mark Twain. The same goes for your business.

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