When the brand offers an empathic approach to the customers, as always, they will feel connected. However, it will not work when it delivers a message of sympathy. The difference is quite…
Branding
Storiiu Company Profile
Background: Storiiu, established as a fun, youthful brand, is a contemporary company which offers premium…
Nando’s Scale-up Stories with Mac Chung Lynn
As Michael Jordan said, “don’t be afraid to fail, be afraid not to try”.…
The model of effective branding
Building a brand is no easy feat for any burgeoning company but such a crucial…
The secrets to Building your Brand
Make your brand stand above the crowd The marketplace has changed. Technology has evolved the…
Branding; our Masters
Close your eyes. Now open them. I can guarantee you the first thing you see…
The profiteering of arrogance.
Fashion has always been an illusion. Of grandeur, luxury, exclusivity from one city to the…
Branding mistakes every business should avoid
Not understanding the difference between Branding and Marketing There is a varied difference between branding…